Growth partner for health & supplement brands

Do you want to scale yourhealth brand?supplement brand?

Work with a former supplement co-founder who fixes the commercial engine of health brands, not just how they spend on ads.

I'M READY TO SCALE →

By application only · £4k/mo minimum retainer

Only apply if your supplement is awesome.

We don't just run your ads. We rebuild the engine behind your growth.

An agency optimises the spend. We work on everything that decides whether that spend ever turns into a profitable, durable business.

01

Offer & pricing

We re-engineer what you sell and how it's priced, so every order is worth more.

02

Margin & unit economics

Profit per customer, not just revenue. We protect the margin growth runs on.

03

Retention & LTV

Subscriptions, replenishment and loyalty that compound revenue month over month.

04

Email & lifecycle

Flows and campaigns that turn first orders into long-term customers.

05

Positioning & messaging

A sharper story that makes your brand the obvious choice on a crowded shelf.

06

Customer & product feedback

We close the loop between what customers say and what you sell next.

Real examples of how we scale brands.

Odv

The world's first electrolyte with NAD+.

Odv electrolyte — berry flavour
Subscription rate+462%5.6× increase on first purchase
Email revenue share+662%7.6× increase in email revenue
Add to cart+438%5.4× increase in add-to-cart
Note from Michael

Odv was a brand new revolutionary supplement. We helped isolate through customer feedback what people's goal outcomes of using it were and then utilise that data for specific avatar targeting which catalysed significant revenue growth. We also restructured their offering which saw 462% increase in subscription uptake on first purchase as well as an increased AOV.

Working with Michael has been a total game changer for our business. As a new brand, we came in with strong experience in other areas, but needed real depth in digital marketing and how to build a DTC business effectively. Michael quickly completed a thorough, holistic assessment, identified tangible opportunities to improve performance, and built a clear, practical plan to deliver against them. We are already seeing results well ahead of what we achieved with other agencies, and I would genuinely recommend him to any founder or business looking for strategic, hands-on marketing support.

H
Harry, Odv
Naked Biotics

A female-founded liquid probiotic, scientifically proven to improve your gut microbiome.

Naked Biotics product range
Subscription rate+588%6.9× increase on first purchase
Average order value+27.4%per-order lift
Subscribers+67%active subscriber base
Note from Michael

Naked Biotics had a great product, brand and retail presence but were yet to breakthrough on D2C. To not cannibalise themselves competing with their retail offering we created a bundle product which also assisted in a higher AOV and LTV through people seeing more benefits of long-term product use.

Testimonial coming soon.

LW
Leanne Weston, Naked Biotics
Apply for a free audit to see how we'd scale your brand
ELEAT
Forme
NGX Nutri-Genetix
Elizabeth Xi Bauer
FAQ

Questions before you apply.

Ready to scale your health brand?

A handful of partnerships at a time, by application only. If you're serious about growth, let's talk.

I'M READY TO SCALE →